Art direction, tech strategy, UX, design and build

The brief

On Purpose worked with a creative agency to update their brand identity and looked to relaunch their website in order to showcase the new look and feel, refine their content, and clarify their core proposition.

Our solution

Hactar were engaged to design and build the new On Purpose website. The re-launched website had a refreshed design language, a cleaner and more intuitive user experience and allow the On Purpose team and users to work more efficiently. Within weeks of the site relaunching On-Purpose saw a dramatic uplift in user activity.

I just wanted to say how much I love the new On Purpose brand and website. It's clean, professional, progressive, bold, attractive. I really love it. Massive congratulations!

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Brand strategy, art direction, UX, design and build

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